---
title: "AI in the stock market: the new ally of equity investors"
description: "As a decision assistant, AI quickly analyzes large datasets, monitors a stock portfolio and proposes rebalances according to the risk profile."
canonical: "https://www.figenai.com/en/bourse-lintelligence-artificielle-est-la-nouvelle-alliee-des-investisseurs-en-actions"
locale: "en"
updated: "2026-04-09"
---

# Stock market: "artificial intelligence is the new ally of equity investors"

AI is becoming a key tool for the stock market investor. It can quickly analyze large amounts of data, monitor a portfolio and offer personalized recommendations according to the risk profile, emphasizes Vincent Aurez, president of **FIGEN AI**, columnist for **Capital**.

**Context**

Vincent Aurez is president of FIGEN AI and a columnist for Capital.

What if your next stock market advisor were an artificial intelligence (AI)? In the short term, these AIs act as assistants helping with stock-market decisions, but humans remain in control. In the medium and long term, their autonomy could increase to the point of partially managing investments. In a few seconds, a digital assistant could analyze your portfolio, review market moves and suggest several rebalancing options.

> "Tech stocks corrected this afternoon. I reduced your exposure to the most volatile issues and strengthened your positions in more defensive sectors. Your portfolio is up 1.3% this week."

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This scenario, which still seemed like science fiction a few years ago, could soon become reality for retail stock investors. The idea of a virtual financial assistant is no longer a chimera. These digital agents powered by artificial intelligence are now able to analyze markets, monitor a stock portfolio and propose rebalancing based on the investor's risk profile. Unlike simple financial chatbots, these systems can interpret market data, converse in natural language and formulate personalized investment recommendations.

"The idea of a virtual financial assistant is no longer a chimera."