Artificial intelligence is revolutionizing wealth management: instant trades, more refined recommendations... But beware, the machine does not erase the role of the advisor; it enhances it.

Wealth management is entering a new era with the rise of generative AI. Thanks to GPT-Finance, a life insurance trade could be executed in just 10 milliseconds. A technological feat that fascinates, but does not replace the human element.

👉 Already adopted by 98% of advisors at Morgan Stanley, AI acts as an intellectual exoskeleton: it calculates, the human decides. Regulation is also keeping an eye on this: the European AI Act classifies these financial uses as "high risk," requiring human involvement in the process.

While younger generations are more inclined to entrust their investments to AI (41% of millennials compared to 14% of boomers), the role of human support remains essential. AI brings speed, while the advisor provides trust and empathy.

In summary, AI does not abolish the advisor; it enhances them. The real challenge is not to replace the human, but to make them stronger, supported by unmatched computing power.